For decades businesses have used grocery bags as a means for branding, raising product awareness, and for other marketing purposes. In the past, we could see this marketing tool working daily in supermarkets, where every bag had the store's logo printed on it.
This in turn makes for great advertising for this store and is a common practice we still see every day, but the medium itself; Shopping bags have changed. With more and more stores transitioning from disposable to reusable custom printed boxes, the opportunities for shopping totes as a marketing tool have increased dramatically.
Where marketing through other channels such as television, radio, or even the Internet can cost thousands of dollars, if not millions of dollars, using shopping bags is a way to reach the same target audience at a relatively low cost. Relative cost-effective means.
With the introduction of reusable woven polypropylene (PP) bags, this concept has just become very affordable, while still being equally effective as a marketing tool if not more. The keyword in this concept is durability.
Because people can use reusable shopping bags over and over again, the same audience is reached for branding and marketing purposes as with disposable shopping bags, using only very few shopping bags that carry logos, product names, etc. Or cuts down on printing costs. Brand name on woven bags.
When it is taken into account that woven polypropylene shopping totes are also more eco-friendly, there's no reason not to switch and all disposable shopping bags and grocery bags for this more sustainable and more cost-effective version.