As an online business owner, you must be aware of the fact that driving more quality traffic to your landing page is essential if you want to stay ahead of the curve. This is where pay per click (more commonly known as PPC) advertising comes in! But what if you are using a ecommerce ppc management campaign to drive traffic to your website and still not getting any results from this paid search strategy?
Ignoring single keyword ad group (SKAG) structure
You may be tempted to use a group of keywords for your e-commerce PPC ads, but you should not obsess over it. This simple mistake can quickly knock down your entire ad campaign – effectively ruining all the time, effort, and resources you spent on your ads.
Not using standards title and description of a product
Generic title and description of the product will get lost in the sea of words and bids. So, don't forget to improve your title and description under the sun. While they technically contain the right keywords, they are not able to convert prospects into your customers.
Utilizing poorly ad written copy and ad extension
If you want to grab the user's attention and give them a reason to click on your ads, you need to avoid poorly written ad copy and wrong ad extensions. Incorrect ad extension optimization is one of the biggest mistakes which won't appeal to your users and might even alert them to stay away from your shopping site.