Having the right communication channels in an increasingly social world for your business is more important than ever, and the list of social media platforms is growing. The options seem endless: Twitter, YouTube, Facebook, Instagram. These are just a few of the channels that dominate the top social media marketing agency in Perth at Totalclicksolutions.
While any social channel is a very useful aspect of your company's marketing inbound strategy, there are some general trends you should be aware of. The type of social media solution your business wants to use depends on the depth of your brand message and the demographics of your target audience.
Therefore, analyzing the interests, age, and other characteristics of the company's target market is an important first step in determining which social channels to use.
One can spend more time checking out new content on Tumblr or Pinterest and researching predefined pages on YouTube or Facebook. However, you are likely to find more audience in LinkedIn groups and the Google+ community.
An online publishing platform like Blogger or WordPress is perfect for B2B businesses. The companies allow them to highlight their knowledge and own experience to determine the exclusivity and authenticity of the content.
If your business is socially understood, YouTube is also one of the best social media solutions for content marketing. While attractive YouTube videos may require more work, they will attract more viewers.