Incentivized marketing is a very popular practice being utilized by a lot of affiliate marketers, especially internet business owners. What does it mean and how does it work? Basically, it's the principle of rewarding someone for action or accomplishment done by him or her and/or getting something for free. The reason why it works so well is that most people want something for free. In the case of affiliate marketers, they are given something to give away so they can get exposure and build their list.
I am going to explain how affiliate marketers can use incentives in their marketing campaigns. Before we do though, let's define what incentive marketing really is. Basically, incentives are things that a marketer offers his or her traffic to encourage them to purchase something. It is like a gift, coupon, discount, or any other type of giveaway that has the potential of being used as a tool for buying.
Now, I am not saying that incentive marketing is right for every single situation. For instance, if you have a blog that you just want to earn some easy money for, you don't need to go through the hassle of giving away a product in order for your visitors to benefit from your blog. You may also want to offer rewards to your readers so they will return on a regular basis to see what is new. However, if you are using incentives to get people to purchase a product or service, you are taking a very bad risk. If you don't care about the people who buy the products, but you care about the people who just visit your site, then you should stick to the latter.
What I am saying is that if you are planning on using incentives for your own profit, you need to be very careful about where and how you implement them. The best approach is usually to create a survey path that runs between your site and your customers. You do this by giving your visitors one incentive (the survey) and then asking them to take it while they surf through your website. This survey path will lead them through your site of their own free will. This means that you won't have to collect their name and email address in order to use incentives to market your products and services.
Some marketers however aren't big fans of using incentives as a form of monetization. Instead, they prefer to use a two-pronged approach like direct marketing mix and indirect marketing mix. In this case, you will be using both your own products and services as well as those of your partner company. Since you will be giving your target customers a variety of options, they will be more likely to buy something from you. Of course, you shouldn't solely base your products on these companies, it would be very weird. Instead, use your incentives to give your target customers a reason to buy from you.
One good way to use incentive marketing company is to entice customers to sign up for your email newsletter. Offer them a free gift or money off their next purchase if they sign up. You can also offer other incentives like a special report or free course that will help them improve on areas where your business is weak. Whatever the case may be, make sure that you communicate to your target customers the benefits they stand to gain by signing up for your emails.
Another popular approach in incentivized marketing is creating an incentive program for your existing customers. In this case, you should offer them an incentive for every five hundred or so views they produce to your site. For example, you can create an incentive program that gives them ten percent off their first purchase if they purchase any gifts from you in the next six months. The idea is to give your business owner a sense of urgency, he or she should feel as though he or she has taken action to encourage more sales, which increases your chances of gaining more profit.
Finally, you can use incentives as a reward for your sales team. Reward your sales team with a small cash bonus or a gift card for your business dinner or some other recognition that they deserve for their efforts. Make sure that you clearly explain the program and its rewards to your sales team before you initiate it. It is important that you communicate to them the exact details of your incentive program. If you don't, you risk alienating them and causing them to stop participating altogether.